Askew Brook – Technology Brand Development & B2B Branding
Askew Brook is a UK technology business specialising in software, digital systems and technology solutions for organisations with complex operational requirements.
Fitzpatrick Design was approached to create a new brand identity that would help Askew Brook communicate its expertise more effectively and appeal to a broader, more diverse range of clients.
We developed a distinctive new identity and visual language, creating the logo and applying the brand across stationery, digital assets, marketing materials and a company brochure.
SERVICES PROVIDED
Brand Development
Technology Branding
B2B Branding
Brand Identity
Logo Design
Art Direction
Photography
Graphic Design
Creative Direction
Brochure Design
THE BRIEF
Technology businesses often need to communicate complex expertise in a way that feels clear, relevant and commercially engaging.
Askew Brook wanted to broaden its appeal and reach a wider range of clients, creating the need for an identity that could better reflect the business and support its future ambitions.
The challenge was to create a contemporary technology brand that communicated capability and professionalism while giving Askew Brook a distinctive personality within a competitive B2B market.
THE CREATIVE APPROACH
Our process began by understanding where the existing brand was, where Askew Brook wanted the business to go and what the identity needed to communicate to help it get there.
Rather than treating the project simply as a logo redesign, we considered how the wider visual identity could support the company's positioning and help it communicate more consistently with prospective clients.
We developed a contemporary identity and visual language capable of working across both physical and digital communications.
The resulting system gave Askew Brook a recognisable foundation that could be applied consistently as the business developed.
THE RESULT
The new identity gave Askew Brook a clearer and more distinctive visual presence from which to communicate with a broader range of potential clients.
The brand was applied across the company's key marketing communications, creating greater consistency and providing a flexible platform for the business to develop.
Most importantly, the project delivered a commercial result. Askew Brook Managing Director Richard Askew reported that the work had generated new business for the company.
TECHNOLOGY BRAND DEVELOPMENT
Technology businesses frequently sell expertise, systems and services that aren't immediately visible or easy to explain.
A strong brand can help translate that complexity into a clearer proposition, giving prospective clients a better understanding of the business and creating confidence in the people behind it.
For Askew Brook, brand development was about creating an identity capable of supporting the company's ambitions and helping it engage with a broader market.
The result was a professional and flexible visual identity designed to work across a growing technology business.
B2B BRANDING
Business-to-business brands need to build confidence quickly.
Prospective clients may encounter a business through its website, a proposal, brochure, presentation, social content or direct communication before ever meeting the team behind it.
Creating consistency across those touchpoints helps reinforce recognition and communicates a more established and credible organisation.
The Askew Brook identity was developed with this flexibility in mind, providing a visual system capable of supporting different types of B2B communication.
BRAND IDENTITY & VISUAL LANGUAGE
A successful technology identity needs to work across a wide variety of applications.
We created a new logo for Askew Brook and developed the supporting visual language needed to extend the identity beyond the core marque.
Typography, graphic styling and the wider design approach were considered together to create a cohesive identity that could be recognised across different communications.
This gave Askew Brook a practical visual toolkit rather than simply a standalone logo.
BROCHURE & MARKETING COLLATERAL DESIGN
Printed and digital marketing materials provide an important opportunity for B2B organisations to explain their expertise in greater depth.
For Askew Brook, we developed a company brochure alongside stationery and digital assets, extending the new identity into practical sales and marketing communications.
The design helped present information clearly while reinforcing the personality and professionalism of the new brand.
BRAND IDENTITY ACROSS EVERY TOUCHPOINT
Consistency is particularly important when introducing a new identity.
The Askew Brook brand was designed to work across stationery, digital communications, brochures and wider marketing materials, giving the business a coherent visual presence wherever prospective clients encountered it.
This approach helps individual pieces of communication reinforce one another and gradually builds stronger brand recognition.
“We really enjoyed working with the team at Fitzpatrick Design. They took the time to listen to what we hoped to achieve and provided critical insight into where our brand was and what was required to reach our goals. There is no doubt it has generated work for Askew Brook.”
RICHARD ASKEW | Managing Director
OTHER TECHNOLOGY & B2B BRANDING WORK
Fitzpatrick Design works with technology, professional services and B2B organisations to create distinctive brands and visual communications.
Our related work includes brand development for Allotrope Technology and professional services branding for Foster Clay Law and Colin Ellis Property Agents.
TECHNOLOGY & B2B BRANDING
Fitzpatrick Design helps technology and B2B businesses create brands that communicate complex propositions clearly, establish credibility and differentiate them within competitive markets.
From brand strategy and identity development to brochures, reports, presentations, digital communications and marketing collateral, we create cohesive visual systems designed to work across every customer touchpoint.
Whether you're launching a technology business, repositioning an established company or looking to strengthen how your organisation communicates with prospective clients, we can help create a brand that reflects your expertise and supports your commercial ambitions. Get in touch and let’s discuss how we can help your business.
YOU MAY BE INTERESTED IN OUR WORK WITH
OTHER PROFESSIONAL SERVICES BUSINESSES
Foster Clay Law
Colin Ellis Property Agents
Allotrope Technology
Frequently Asked Questions
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Fitzpatrick Design created a new brand identity for Askew Brook designed to help the technology business reach a broader range of clients. The work included a new logo and the application of the identity across stationery, digital assets, marketing materials and a company brochure.
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Yes. Fitzpatrick Design provides brand development, visual identity and graphic design for technology and B2B businesses. We help organisations communicate complex products and services clearly while creating distinctive and professional brands.
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Technology brand development can include research, positioning, visual identity, logo design, typography, colour, graphic language and the application of the brand across digital communications, presentations, brochures, reports and wider marketing materials.
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Yes. We can help established B2B businesses assess their existing identity and determine what should be retained, evolved or redesigned. The objective is to create a stronger brand without changing elements simply for the sake of change.
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Strong branding can help a business communicate its expertise more clearly, create a professional and consistent impression and differentiate itself from competitors. In Askew Brook's case, Managing Director Richard Askew reported that the brand work created by Fitzpatrick Design had generated work for the company.